Marketing Alternative Health Therapies – The Benefit of Presentation Speaking Skills

In marketing alternative health therapies, presentation speaking skills are extremely important if you are using audio-visual means of marketing, running a teleconference or even addressing a live audience. Learning the speaking skills that will hold your audience is an important part of internet marketing if you intend to include these techniques as part of your promotional strategy. Nobody will stay with a presentation if you are stumbling over words or are unable to emphasis the right points at the correct times.

Here are some ways in which you improve your presentation speaking skills when marketing alternative health therapies even if you are among those proverbially ‘unaccustomed to public speaking’.

1. Know Your Material

You should make yourself completely familiar with what you are about to say. Never start off believing that you know your subject so well that you can ‘wing it’. Think of wedding speeches you have heard, and of those that impressed you and those that didn’t.

How about those where the best man read his speech out from endless sheets of paper, his face more often looking down than at his audience. Did that impress you? No, of course it didn’t, so that is lesson 1. Use notes with banner points or headings by all means, but do not read your presentation from the written material. You will quickly lose their interest, and when that happens you are beat.

So learn your presentation beforehand. Practice it time and again until you can present it with the aid of only one sheet of paper containing headings upon which you can expand from what you have learned. No ‘winging it’ from the headings, but expanding on the facts that you have memorized. Once your audience starts murmuring, then you have lost it.

There is a large variety of alternative health therapies available to the public, and their presentation can generate a great deal of interest if you learn how to do it in an interesting and compelling fashion.

2. Know your Audience

You should not only know your material, but also your audience. You should understand what they know already so you don’t bore them with basic material. If possible get to know the individuals, but if that is not possible you could include a small alternative health questionnaire or survey prior to the presentation: in fact along with the order form or registration form.

Ask a few questions about their previous experience and knowledge of energy work, life coaching, astrology or spiritual counseling, and then you will know where to pitch your presentation.

Many professional telemarketers carry out a brief survey of their audience before starting by asking a selected few to say who they are what they do, and judge their audience from the reaction to what these people say. They can then pitch their presentation from that, but they are professionals and you are not expected to be able to do that. Or perhaps you can, because you, too, are a professional in what you do.

However, the main point here is that the better you know your audience then the better you will be able to target your speaking skills to them. You won’t bore them with what they already know, and equally will not be way over their heads which will be equally self-defeating.

3. Present Examples

Present some examples or tell some stories about how others have benefited from your method of healing. Get them to relate their own experience if possible, but give your audience something concrete with which to relate. People react better to real life examples than to promises or claims, so use these where possible. That is one of the fundamental rules of presentation speaking skills, and if you can persuade somebody who has benefited from alternative health therapies to relate their experience, then you could have a winning presentation.

4. Keep it Lighthearted

Try not to appear too pompous or serious when making your presentation: alternative health therapies are more easily sold to the public if they do not make outlandish claims, and if they are presented in a lighthearted fashion. Try to introduce humor along with your examples, such as the guy who spent more money on nicotine patches than on cigarettes till he stopped smoking after two sessions with a hypnotherapist: better if you can name him (with his permission) or even introduce him to your audience.

Good presentation speaking skills will enable you to make a point without seeming fixated on it, and to present alternative energy healing, for example, as a viable alternative health therapy without getting too technical. People don’t like to be blinded by science and will accept energy heeling if presented in simple language.

One of the secrets to marketing alternative health therapies is to hone your presentation speaking skills to the point that your audience not only believe what you say, but are swayed by your common-sense arguments and light-hearted informal way of speaking without always reading from your notes: then they will believe you know your subject and that they can trust their health to your hands.

Then you will have achieved your objective and can start working on your next presentation of alternative health therapies in which you are involved.

Business Negotiating Techniques

Business negotiating can play an important role in our professional pursuits, the techniques involved can even be of help in our personal lives (outside of the office.) The truth is, we can even be negotiating without realizing it – it is an action that we do naturally from day to day. Perhaps you went to the mall over the weekend and asked for a reduction in the selling price of a faulty item, maybe you had some ideas of how to change something in your office.

Negotiating doesn’t have to be difficult, but how effortless it can or can’t be, depends on a few factors. One of the main factors will be how much is at stake and another factor that can make it a challenge is your mood – if you are upset or angry then negotiating can seem like the highest of hurdles. If you have low self esteem and the person or group you are negotiating with is full of confidence – this might be greatly intimidating for you.

The purpose of this article is to reveal some of the secrets to good business negotiation skills so that you can use them as you need – when in confrontation with colleagues or customers – or even with the big boss! You might also find that the advice here will be of use in more personal situations too.

Introduction To Negotiating

Simply put, negotiating is when two or more persons/groups will discuss their different needs and aim to come to a solution that satisfies either party. Negotiating is not a process that sticks to a set of guidelines and each case could be very variable when compared to the one before or to the next. How the situation develops will depend on the people involved and what skills/ideas/attitudes they have. What negotiating isn’t, is a conflict. Too many make negotiating faults by believing they are under pressure to get the results swayed towards their ideas – using intimidation, force and even anger. Ideally, all involved should accept that the outcome will be favorable to both sides.

Negotiating Techniques

Let us have a look in more detail, the potentially successful business techniques of negotiation. First, you should use appropriate questioning to find out what the other parties needs are and what they dislike about your need and want for change. Take time to make sure that you fully understand their needs and if you must, use what we call ‘listening responses’ to clarify the situation. An example might be “If I am correct, you want to ensure that…”

Following this, it will be time to share your concerns and ideas. Don’t make the fault of only declaring what you want, but always back it up with reasons as to why you want it a certain way. You have to give the other party a chance to understand your reasoning. You could discover through this, that both parties are aiming for the same goal or outcome, but their approach to reaching that goal is different.

Have your plan B’s and C’s at hand should you require them. Negotiating is all about discussing possible means of coming to an agreement, so you do need to be little flexible and have your options worked out beforehand. Take this one step further by detecting what the response of the other party might be and the solution to their responses.

Never allow anger or intimidation to get out of hand in business negotiating – you don’t want to upset others. You are looking at possible solutions to make everyone involved reach satisfaction with the outcome. By no means should you try to intimidate others into thinking that their needs are questionable or wrong in the first place.

How To Jazz Up Your Wedding Cake Presentation

Is there a centerpiece to a wedding celebration? Some say it is the centerpiece to a table where your guests sit and play games to try to win. Others say it is the wedding party table all decorated with bells and whistles that create the backdrop to a beautiful setting within the banquet hall for your wedding celebration. But what about the wedding cake? A wedding cake acts as a portrait-like creation that is one of many symbols of a wedding reception. A wedding cake as is a wedding invitation, banquet hall, etc… represents what it is that you want to set as a tone for your wedding party. So there is the freedom to let loose and have fun with.

We have given careful consideration to what would be an ideal wedding cake presentation and have come up with some ideas that may grab your attention and say “What” or simply get you to nod your head, either way, it is best that you know what you feel like presenting as your wedding cake. The key is to think about style and design as much to do about flavour and variety. What about wedding rings, or garter belts? Matching portraits of the bride and groom or a pair of stilettos! If you are a traditionalist, then our ideas might not be for you. Whatever the feeling or desire, you have to be able to be true to yourself and not create something you are not or do not want to have.

If you are planning on having your wedding celebration in Toronto, Ontario or within the southern Ontario region, then you are going to find your fair share of bakers capable of creating wedding cake masterpieces for your wedding party. The key however, is to have a determining factor to decide who you want to use when creating your wedding cake masterpiece. Is price a determining factor for you? If not, then is experience playing an important role in the decision of your baker(s) of choice? Whatever the case or whoever, it is best to be able to evaluate how you are going to sieve through the enormous group of bakers or specialty wedding cake makers located throughout the Toronto, Ontario and southern Ontario region.

In any event, a wedding cake is just as much fun for you and your guests to enjoy. It is best enjoyed eaten, however, presentation and look and feel for the cake is huge when deciding on how you want the cake to be at your wedding. Some say tradition merits the individual and it is best that a wedding cake be that, traditional. A three-tier cake, enriched with different flavours for the guests and family to enjoy. Then there are some who say conventional wisdom is best left alone and that you should shed you inner inhibitions and go for that Prada purse-cake look-a-like! You will definitely leave a mark with a cake like that, just make sure that it is yummy and that everyone enjoys it, in the end!