Ideas for Original Mother’s Day Presents

Mother’s Day comes but once a year and it’s important to cherish it properly. Your Mother is someone who’s there for you no matter what, someone who makes sure her priority is you, and this day is the one time of the year where the tables are turned. It’s up to you to make her feel appreciated and thank her for all her hard work. Here are just some of the more original ideas for what to get her:

Spa/Holiday

Perhaps a holiday is going above and beyond your means, but a day’s trip somewhere nice can do wonders. These gifts usually offer a variety of treatment options with listed locations. You are able to choose the best option available to you and there will be a time limit for the voucher to be utilised in. It’s a thoughtful idea where you and your loved one can spend some quality time together away from the hustle of everyday life. Other activities could range from shopping sprees to a delightful afternoon tea; the possibilities are endless and all it takes is a little research.

Anything Personalised

There is no greater way to express gratitude and love for your Mother than presenting her with a gift that you have taken the time to have personalised. This can be something that singles her out individually such as a name or perhaps a message which conveys your appreciation of everything she does. This is a great idea for items of jewellery too, something she can keep on her at all times, or perhaps an engraved ornament or piece of decoration such as a photo frame.

A Star

That’s right; buy your Mother a Star for Mother’s Day. It’s not as outlandish as it seems and you are genuinely able to purchase packs in which you are able to register and name an as-of-then-unnamed star whatever you wish. Immortalise your Mother’s name forever with this unique and original gift.

Jewellery

Jewellery may not seem like an original and creative idea but it sure beats a flimsy supermarket card and a bashed box of chocolates. There are many different types of jewellery not to mention a vast array of attractive jewellery boxes to house them in. In keeping with the theme of ‘being original,’ it’s important to ensure you choose wisely amongst the many glittering jewels and buy something that will fit in well with your Mother’s collection and will mean something significant to her; perhaps combining jewellery with something archaic and meaningful such as an engraved pendant with a picture of a loved one, or a pocket-watch.

Vintage Gifts

A pricey option, but one worth the expensive tag attached; the gift of something antique or classic is a lovely choice because it shows a great deal of thought and effort. From ceramic cases to antique picture frames, it’s important to ensure your chosen gift fits in with the decor at home; it adds elegance and a touch of class to the house. Vintage gifts are always a good choice!

How to Structure a Presentation That Sells

You know all about your products and services, you know all the features, the advantages over the competitor’s products and the benefits that you can deliver. You understand the problems that your prospects face on a daily basis, or what they would like to achieve. Now all you have to do is create a presentation to describe all this and make them want to buy it.

How should you structure your presentation for maximum effect?

Here is a 10 step model which will have them begging for more.

1. Start with a “SMART” objective (SMART = Specific, Measurable, Appropriate, Realistic and Timely). Decide what it is you want to accomplish with your presentation and how you will measure your success. This should be in terms of what your audience members will do directly after they have heard your presentation.

2. Now, start your presentation by grabbing the audience’s attention. The reaction your are looking for is for people to think “I thought this was going to be good, but wow! this should be great, I really will have to listen”. Rhetorical questions are often a good way to achieve this.

3. Once you have grabbed their attention it is usually worth a sentence or two to establish your credibility. Why should these people listen to you? What experience do you or your company have in this area?

4. Now given that you are trying to sell something, whether it is a product, a service, a solution or maybe just an idea or way of working, then you need to identify why it is needed. Because without the audience knowing that they need something there is no way they will spend money, time or resources on obtaining it. Usually the best way of doing this is to describe the problem they are no doubt experiencing without it. So describe the problem and the pain, make it as real as you can.

5. Having established the problem (or opportunity if you prefer to remain positive). Now is your opportunity to establish a vision of success. How wonderful it could be, if you no longer had that problem. It is vital that your audience buy in to this vision of success, that they really want it or need it. If they only pay lip-service to this vision of success they are unlikely to buy.

6. Now, tell them how your products, services, solutions, or ideas will work to start delivering that vision. You may like to use cause and effect models, or problem/ solution models to help achieve this. As long as this middle part of the presentation is structured so that your audience can follow what you are saying, the actual structure is of less importance. Don’t forget to describe the benefit (“the what’s in it for you”) for every feature you mention. If you can’t think of a benefit to go with a feature, don’t mention the feature.

7. Once you have fully described you offering, finish with a summary of the benefits.

8. Now, given that this is a business presentation, and no-one can do business on their own, now is the point in the presentation where you put in the call to join together. Tell your audience that by working together you and them can achieve their hopes and desires.

9. In fact by working together you can achieve the vision of the future that you laid out near the start of your presentation and that they all bought in to. So restate the vision, now.

10. Finally, you can have a Question and Answer session, and thank the audience for their time, but the last thing you should say before you sit down, is your call to action. Your call to action is an instruction to the audience on how they can fulfill your objective which you identified, right back up in step 1.

Structure your presentation around these 10 steps and I guarantee you will generate a better response.

Presentation Photos For Residential and Multifamily Real Estate Projects

Too often we don’t spend enough time creating the quality project presentation we should for our projects. One big factor in this is failing to humanize the presentation with photos of the subject matter. For residential and multifamily real estate investment projects and proposals this is in my opinion especially important.

Investors need to comprehend and accept the quality of the investment. Accomplishing this objective is the sum of several factors, but one is the visceral recognition of the reality of the project, the value of the project, the future of the project, and the reasonable expectation of the principal for the investment. Great photos are a big step toward accomplishing this end. Great photos is more than simply picking a few likely buildings and taking photos.

The first consideration is lighting. You want to present a sunny well lit perspective of the scene you are shooting. You don’t want the picture to appear to bright or to show glare. Probably a good morning light or late after noon angle is the best.

Second, you want to offer perspective that is pleasant. Good views of the entry way or photos of the entire building that offer a good view without trying to take in too much. Also, close up photos of particularly attractive items are good as well. Additionally, if you focus on a particular type of construction you want the reader or viewer to capture that idea very clearly as they look at the photos.

Third, your photos should relate to your message. Some photos may be of the surrounding neighborhood for example or of vehicles in the parking lot because this tells the story about the community. Portrayed correctly surrounding area photos build confidence and help create the larger story in the investors mind.

Now that you have the photos, many principals will simply throw up the photos throughout their documents and material with little or no description. Don’t fall into this trap. Instead insert the photos into Powerpoint or some other tool. Resize them consistently. Place descriptive labels in an easy to read attractive conservative font with each photo.

Personally, I like to include the photos as a labeled album in my business plans and then to intersperse key photos in business plans, investor presentations, and other documents to further support the story. Also, the photos may turn out to be a great start on your company website or project website. Investors are really only limited by their imagination regarding the broader range of uses they can find for their photos.